Phone Number
+30 24410 64780 | +30 24410 64787
Course Outline: Food Marketing
Course Responsible: Polymeros Konstantinos
Background and general knowledges regarding the principles of Marketing Management. Analysis of the food supply chain, the consumer behavior, the identification and understanding of the key demand factors of agricultural and food products.
After the success completion of the course students will be able to:
- Identify, understand and analyze the key demand factors of agricultural and food products at national, European and global level.
- Analyze the Marketing Environment of the enterprises operating in the production, processing and trading of agricultural and food products.
- Elaborate Marketing Plans regarding the agri-food value chain stakeholders.
